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Modern Graffiti Branding

Logo Design Project 2019

I was commissioned to design the logo for the clothing brand “Modern Graffiti”. The client was more than satisfied with the results and working with them was a breeze. As a street-wear clothing brand that was targeted at young entrepreneurs, they wanted something that symbolized an upscale lifestyle, while also giving off a comfortable vibe.

After discussing the project with the client, they mentioned that they wanted the logo to be gold. In addition to that, they also mentioned that their competitors would line up more with Supreme, G-Star, and Obey than other brands.

Image by Andrew Neel

KEYWORDS

Young

Lifestyle

Entrepreneur Street

Comfortable

Style

Main Logotype: SF New Republic Bold

SF New Republic Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

This font is very atypical and unusual, which is what makes it a great font for an upscale streetwear brand that looks at Obey & Supreme as competitors in its niche. It's simple & straightforward, yet intriguing.  I also decided to go with an overlapping design for the logo that had each letter “flow” into the next; giving it a more unique appearance.

For the icon, I used the first letter from the name "Modern Graffiti" as an acronym for the logo's icon. After discussing with the client, we decided to incorporate a similar style that was used for the logotype and have the letters flow into each other and connect. The circle that encompasses the "mg" gives a sense of comfort to help signify the clothing's feel, fit, & finish.

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Gold Rim Watch